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Ritz is introducing a limited-edition buttery-er flavored cracker with an exciting opportunity for one lucky individual.
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Mondelez International, the parent company of Ritz, stated in a press release that the cracker is “Infused with extra buttery-er flavor.”
Mayte Killeen, RITZ Senior Brand Manager, expressed, “The RITZ brand has become synonymous with golden buttery flavor. With the new limited-edition Buttery-er Crackers, we’re taking it to the next level by offering one fortunate winner the grand prize of a 24-karat gold bar shaped like a stick of butter, paying homage to the extra buttery flavor cherished by our fans.”
Collaborating with jewelry designer Greg Yüna, Ritz has created the 24-karat solid gold bar priced at $100,000, as reported by Mondelez International.
Yüna stated, “I’ve always been fond of working with gold for its ability to elevate any concept. This project allowed my team and me to have fun and elevate an everyday essential to something luxurious and special, all inspired by the buttery flavor of RITZ Crackers.”
According to Mondelez International via USA Today, the limited-edition cracker will be priced at $4.29 and available nationwide starting April 29.
To win the gold bar, individuals must showcase their “Buttery-er” side on TikTok using the Live Buttery-er TikTok effect from May 1 at midnight EST until May 20 at 11:59 p.m. EST, as per USA Today.
To enter the contest, participants must upload a video with the hashtags #livebutteryer and #ritzcontest, as mentioned by KTLA. Additionally, there is a mail-in option available for those who prefer not to use social media.
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#### Limited-Edition Buttery-er Flavor
The introduction of Ritz’s limited-edition Buttery-er Crackers offers fans a unique and enhanced buttery flavor experience that goes beyond their traditional offerings.
#### The Ultimate Prize: A 24-Karat Gold Bar
The collaboration with jewelry designer Greg Yüna to create a 24-karat solid gold bar as the ultimate prize adds a touch of luxury and exclusivity to this special contest, providing a one-of-a-kind reward for one lucky winner.
#### Participation and Contest Details
By engaging with the Live Buttery-er TikTok effect and sharing their videos on social media following the specified guidelines, participants have the chance to win the coveted 24-karat gold bar, further enhancing the excitement and buzz surrounding Ritz’s newest product launch.
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