:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/cmg/M6YDL4IPUZHMRAQ5CEZZGITNSY.jpg?w=1440&resize=1440,810&ssl=1)
Ritz is set to launch a limited-edition buttery-er flavored cracker, accompanied by a unique opportunity for one fortunate individual.
>> Read more trending news
Mondelez International, the parent company of Ritz, shared in a news release that the crackers are “Infused with extra buttery-er flavor.”
According to Mayte Killeen, RITZ Senior Brand Manager, “The RITZ brand has become synonymous with golden buttery flavor.” The introduction of the limited-edition Buttery-er Crackers aims to elevate the experience for buttery-flavor enthusiasts, offering a chance for one lucky winner to receive a 24-karat gold bar shaped like a traditional stick of butter, as a tribute to the beloved buttery flavor.
Teaming up with jewelry designer Greg Yüna, Ritz has created the 24-karat solid gold bar valued at $100,000, as reported by Mondelez International.
Yüna expressed his enthusiasm for the project, stating, “I’ve always loved working with gold for its power to automatically bring any concept to an elevated space.” The collaboration aims to transform this everyday essential into a luxurious and special item, inspired by the buttery flavor of RITZ Crackers.
The limited-edition crackers will be priced at $4.29 and available in stores nationwide starting April 29, according to Mondelez International via USA Today.
To stand a chance to win the gold bar, individuals are encouraged to showcase their “Buttery-er” selves on TikTok using the Live Buttery-er TikTok effect from May 1 at midnight EST until May 20 at 11:59 p.m. EST, as per USA Today. Participants must include the hashtags #livebutteryer and #ritzcontest in their video uploads as detailed by KTLA. Alternatively, a mail-in option is available for those who prefer not to use social media. Additional information can be found in Mondelez International’s news release.
© 2024 Cox Media Group
**Crafting a Luxurious Experience**
Adding an insight into the process of creating a unique luxury experience for consumers, the collaboration between Ritz and jewelry designer Greg Yüna highlights the effort to turn an everyday item into a symbol of extravagance. By infusing the essence of the buttery flavor into a 24-karat gold bar, the brands aim to captivate their audience with a touch of opulence.
**Engaging Social Media Participation**
The incorporation of a TikTok challenge to win the gold bar not only promotes the limited-edition product but also engages a younger audience through social media participation. This innovative approach to marketing combines the allure of luxury with interactive content creation, enhancing brand visibility and consumer engagement.
**Innovative Marketing Strategies**
By offering a unique, high-value prize like a 24-karat gold bar, Ritz demonstrates an innovative marketing strategy that goes beyond traditional promotional tactics. The incorporation of a collectible, luxurious item creates a buzz around the brand, driving excitement and interest among consumers. This strategy not only boosts sales but also reinforces Ritz’s reputation as a premium and inventive brand in the snack industry.
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/cmg/M6YDL4IPUZHMRAQ5CEZZGITNSY.jpg?w=75&resize=75,75&ssl=1)
:quality(70)/cloudfront-us-east-1.images.arcpublishing.com/cmg/M6YDL4IPUZHMRAQ5CEZZGITNSY.jpg?w=1440&resize=1440,810&ssl=1&description=Ritz%20Celebrates%20New%20Butter-Flavored%20Crackers%20with%20Giveaway%20of%2024-Karat%20Gold%20Bar%20%E2%80%93%20104.5%20WOKV){kind=link}