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Is investing in gold too costly at current prices?

kent-jackson by kent-jackson
September 25, 2024
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Is investing in gold too costly at current prices?
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The rising cost of gold hasn’t diminished the traditional benefits the precious metal can still provide investors.

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The price of gold has been setting new records in 2024, making it a hot topic for investors. Starting the year at $2,063.73 per ounce, gold has surged past $2,600 per ounce this week, with speculation that it could reach the $3,000 mark soon. The appeal of gold lies in its historical status as a safe haven during times of economic uncertainty and market volatility, which explains its ongoing value increase this year.

Despite the rising cost, many beginners may question whether investing in gold is still a viable option. Here, we’ll explore three reasons why investing in gold could still be beneficial, even with its high price tag.

Is gold too expensive to invest in now?

While the price of gold may be daunting for some investors, the 29% increase it has seen this year alone suggests that it could be a valuable investment opportunity. Here are three compelling reasons why investing in gold might still be a wise choice:

Inflation hedge

Although inflation has decreased from its peak in 2022, it is still above the Federal Reserve’s preference. Given the cyclical nature of inflation, it is prudent for investors to hedge against potential future increases by including gold in their portfolios, even in small amounts.

Portfolio diversification

A diversified portfolio that includes assets like gold and silver is considered healthy for mitigating risk. Amid geopolitical tensions and market uncertainties, adding gold to your investment mix can provide a buffer against volatility. If the current price of gold is a barrier, fractional gold or smaller investments can be viable options.

Potential to turn a quick profit

While gold is traditionally viewed as a long-term investment, the significant price surge in 2024 may present an opportunity for quick profits. If there is potential for substantial gains, such as selling gold at $3,000 per ounce, it might be worth considering a purchase at the current high price. However, caution and monitoring of price fluctuations are advised for investors looking to profit quickly.

The bottom line

Even with the escalating price, the traditional benefits of gold, such as inflation hedging and portfolio diversification, remain relevant. Additionally, the current surge in gold prices presents a unique chance for investors to capitalize on potential quick income. So, while the cost of gold continues to rise, seizing the opportunity to invest in it now could yield promising returns. Stay proactive and monitor market trends to make informed decisions in this dynamic environment.

Matt Richardson

Matt Richardson is the managing editor for the Managing Your Money section for CBSNews.com. He writes and edits content about personal finance ranging from savings to investing to insurance.

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The rising cost of gold hasn’t diminished the traditional benefits the precious metal can still provide investors.

Getty Images


The price of gold has been setting new records in 2024, making it a hot topic for investors. Starting the year at $2,063.73 per ounce, gold has surged past $2,600 per ounce this week, with speculation that it could reach the $3,000 mark soon. The appeal of gold lies in its historical status as a safe haven during times of economic uncertainty and market volatility, which explains its ongoing value increase this year.

Despite the rising cost, many beginners may question whether investing in gold is still a viable option. Here, we’ll explore three reasons why investing in gold could still be beneficial, even with its high price tag.

Is gold too expensive to invest in now?

While the price of gold may be daunting for some investors, the 29% increase it has seen this year alone suggests that it could be a valuable investment opportunity. Here are three compelling reasons why investing in gold might still be a wise choice:

Inflation hedge

Although inflation has decreased from its peak in 2022, it is still above the Federal Reserve’s preference. Given the cyclical nature of inflation, it is prudent for investors to hedge against potential future increases by including gold in their portfolios, even in small amounts.

Portfolio diversification

A diversified portfolio that includes assets like gold and silver is considered healthy for mitigating risk. Amid geopolitical tensions and market uncertainties, adding gold to your investment mix can provide a buffer against volatility. If the current price of gold is a barrier, fractional gold or smaller investments can be viable options.

Potential to turn a quick profit

While gold is traditionally viewed as a long-term investment, the significant price surge in 2024 may present an opportunity for quick profits. If there is potential for substantial gains, such as selling gold at $3,000 per ounce, it might be worth considering a purchase at the current high price. However, caution and monitoring of price fluctuations are advised for investors looking to profit quickly.

The bottom line

Even with the escalating price, the traditional benefits of gold, such as inflation hedging and portfolio diversification, remain relevant. Additionally, the current surge in gold prices presents a unique chance for investors to capitalize on potential quick income. So, while the cost of gold continues to rise, seizing the opportunity to invest in it now could yield promising returns. Stay proactive and monitor market trends to make informed decisions in this dynamic environment.

Matt Richardson

Matt Richardson is the managing editor for the Managing Your Money section for CBSNews.com. He writes and edits content about personal finance ranging from savings to investing to insurance.

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