The Culture of Après-Ski
As winter approaches, many individuals are preparing for the après-ski season, where skiers and snowboarders come together after a day on the slopes to celebrate and socialize. This tradition is deeply ingrained in the winter sports culture, providing a sense of community and camaraderie among participants.
Shaun White, a three-time Olympic gold medalist snowboarder, emphasized the importance of après-ski in the sport, highlighting how it serves as a time to unwind, reflect on the day’s adventures, and bond with fellow enthusiasts. White’s collaboration with High West Distillery and his fashion brand, Whitespace, not only promotes stylish attire for hitting the slopes but also supports après-ski moments by creating drinking merchandise that aligns with skiing traditions.
Additionally, White’s partnership contributes to the Protect the West initiative, which aims to preserve western U.S. land from environmental challenges such as rising temperatures, droughts, and reduced snowpack. By giving back to the community and supporting conservation efforts, White underscores the significance of sustainable practices in maintaining the natural beauty of skiing destinations.
Looking Ahead to the Winter Olympics
Park City, Utah, is set to host the Winter Olympics in 2034, showcasing the region’s remarkable landscapes and serving as a platform for athletes to compete on an international stage. As an advocate for winter sports and environmental conservation, White expresses his excitement for the upcoming event and looks forward to cheering on his fellow athletes in their quest for excellence.
Sharing a Taste of Après-Ski
To capture the essence of après-ski, White generously shared his signature cocktail recipe, the “Slopeside Old Fashioned,” featuring High West Double Rye whiskey. This flavorful concoction combines cinnamon syrup, ginger syrup, Angostura bitters, apple brandy, and whiskey, providing a sophisticated and warming drink to enjoy after a day of skiing or snowboarding.
By embracing the après-ski tradition, supporting sustainability efforts, and promoting camaraderie among winter sports enthusiasts, Shaun White embodies the spirit of the sport and encourages others to experience the joys of the slopes both on and off the mountains. Cheers to a memorable après-ski season filled with shared moments, refreshing drinks, and a deep appreciation for the winter sports community.
