The Hindu Group achieved great success at the Abby One Show Awards at the Goafest 2024 in Mumbai, taking home both the gold and silver in the ‘Best client-brand activation or display advertising innovation by a publisher’ category.
Award-Winning Campaigns
The gold award was presented to the ‘Cadbury Iniya Kondattam’ campaign, a collaborative effort between The Hindu Group and Mondelez India. This campaign featured a five-part mini-series focusing on Tamil Nadu’s popular icons and their favorite traditional dishes, all infused with Cadbury elements.
On the other hand, the silver award was claimed by The Hindu’s ‘Our State Our Taste’ campaign, a culinary contest that celebrated the cherished dishes of South India. This initiative provided a platform for home cooks throughout the region to showcase their culinary skills to a wider audience.
Insight and Impact
CEO of The Hindu Group, L.V. Navaneeth, expressed his pride in the recognition received at the Abby One Show Awards. He stated, “These wins underscore our unwavering commitment to both our readers and advertisers. The success of these campaigns highlights not only their creative excellence but also their significant impact on brand engagement and audience outreach.”
Additional Insight:
These award-winning campaigns showcase the innovative approach taken by The Hindu Group in collaborating with brands like Cadbury and Mondelez India to create engaging content that resonates with their audience. By focusing on regional flavors and cultural icons, they were able to connect with their audience on a deeper level and drive brand engagement effectively.
