PARIS, Aug. 26, 2024 /CNW/ — Rabanne has a tradition of selecting remarkable ambassadors: iconic personalities embodying La Maison’s spirit and inspiring the next generation towards a more innovative and inclusive future.
To watch the Multimedia News Release, please click:
https://www.multivu.com/players/English/9286251-global-superstar-gigi-hadid-new-ambassador-million-gold-for-her/
Rabanne’s Bold New Ambassador: Gigi Hadid
This year, Rabanne takes a daring step in appointing global superstar Gigi Hadid as the face of Million Gold For Her, a fragrance that delves into the most captivating aspects of femininity in a bottle adorned with Rabanne’s signature jewelry XL link.
Gigi Hadid, with her immense influence as a supermodel, TV presenter, and entrepreneur, stands as an aspirational figure for women globally. Her authenticity and charisma, showcased to her 78 million Instagram followers, make her the perfect choice to embody the fearless femininity encapsulated in Million Gold For Her.
The Campaign and Inspiration
The electrifying campaign, directed by Mert Alas and Manu Cossu, features the empowering anthem “Pure/Honey” by Beyoncé. In a golden Rabanne dress adorned with Swarovski crystals, Gigi Hadid epitomizes the essence of the fragrance, exuding confidence and uniqueness.
“Million Gold for her reminds me of how Rabanne feels as a Maison. It´s powerful and beautiful, with rose, lavender and a salty mineral musk undertone. I love the balance. I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance.” Gigi Hadid
“Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne’s iconic muses – from Jane Birkin to Jane Fonda as Barbarella. She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman.” Jerome Leloup – Vice-president Rabanne
Gigi Hadid’s Starring Role
Gigi’s campaign for Million Gold For Her debuts on August 26, 2024. The fragrance will be available in various sizes and complimentary products to indulge in the opulence and uniqueness it represents.
Contact:
maeva.daudin@puig.fr
Video – https://mma.prnewswire.com/media/2488578/Rabanne.mp4
Photo – https://mma.prnewswire.com/media/2487585/Rabanne_Gigi_Hadid.jpg
Logo – https://mma.prnewswire.com/media/2454858/4872165/RABANNE_Logo.jpg
SOURCE Rabanne
