Dhanteras marks the commencement of the Diwali festival.
Quick-commerce platforms Blinkit, BigBasket, Swiggy Instamart, and Zepto have announced partnerships to deliver gold and silver coins directly to customers’ doorsteps within ten minutes this Diwali. The services have collaborated with well-known jewellers to cater to the increased demand for precious metals during the festive season.
Blinkit
Blinkit is offering a selection of gold and silver coins from jewellers Malabar Gold & Diamonds and Joyalukkas. Albinder Dhindsa, co-founder and CEO of Blinkit, shared Dhanteras wishes with customers, highlighting the special delivery service. Blinkit’s offerings include Silver (10g) and Gold (1g and 0.5g) coins from trusted brands like Malabar, Joyalukkas, and MMTC.
BigBasket
BigBasket has partnered with Tanishq to provide exclusive gold and silver coins to customers in various cities. Options include Tanishq’s 10g Lakshmi Ganesh silver coin with 999.9 purity, a 1g 22-karat gold coin, and a 1g gold coin adorned with a Lakshmi motif. This collaboration with Tanishq aligns with BigBasket’s strategy to expand offerings during festive seasons.
Swiggy Instamart
Swiggy Instamart has teamed up with Malabar Gold & Diamonds, Muthoot Exim, and Jar to offer gold and silver coins for purchase. Customers can choose from various options, including Jar 24 Karat Gold Coins, Muthoot Exim’s 24K Gold Coin, and Malabar’s selection of 24K Gold and 999 Purity Silver Coins.
Zepto
Zepto is providing customers with the opportunity to buy Augmont 24K Banyan Tree Gold Coins and Augmont 24K Pure Silver Coins. Additionally, Malabar offers a range of choices, including Rose Gold Coins, Laxmi Gold Coins, and Pure Laxmi Ganesh Silver Coins.
Dhanteras signifies the beginning of the Diwali festival and is considered one of the most auspicious days for buying items like brass, silver, and gold. Purchasing these materials on Dhanteras is believed to invite good fortune, success, and ward off negative influences. This year, Dhanteras falls on October 29.
**Insight:**
In addition to the convenience of quick-commerce platforms delivering gold and silver coins, these partnerships with renowned jewellers offer customers a trusted source to make their purchases. The availability of a variety of options allows customers to choose coins that align with their preferences and beliefs, enhancing the festive shopping experience. The tradition of buying precious metals on Dhanteras not only adds to the celebratory spirit of Diwali but also holds cultural significance in inviting prosperity and protection.
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