Rua Gold Inc. (TSXV: RUA) (OTC: NZAUF) (WKN: A4010V) (“Rua Gold” or the “Company”) has recently made significant changes to its marketing contracts with service providers. These changes are in accordance with TSX Venture Exchange Policy 3.4 Investor Relations, Promotional and Market-Making Activities. The details of these changes are discussed below, with a focus on the amendments and the new agreement.
### Amendment to Marketing Contract with MMG Market Medium GmbH & Co. KG
In a move to optimize its marketing strategy, Rua Gold has amended its marketing contract with MMG Market Medium GmbH & Co. KG (“MMG”). This amendment includes a reduction in the marketing budget allocated to MMG from C$700,000 to approximately C$600,000 and a revision of MMG’s service fee from C$115,500 to approximately C$100,000. Additionally, Rua Gold has provided a cash advance of €100,000 to MMG to be applied towards the revised marketing budget.
#### Additional Insight:
By reducing the marketing budget and revising the service fees, Rua Gold aims to streamline its marketing efforts while ensuring cost-effectiveness. This strategic adjustment reflects the Company’s commitment to optimizing its resources for maximum impact.
### Amendment to Marketing Contract with Direct to Investor Media, LLC
Similarly, Rua Gold has amended its marketing contract with Direct to Investor Media, LLC (“D2I”) to increase the marketing budget from C$300,000 to C$450,000. This increase is part of Rua Gold’s efforts to enhance its marketing initiatives and reach a broader audience. D2I will retain a marketing services fee of 20% of the revised budget as compensation for its services.
#### Additional Insight:
The decision to increase the marketing budget with D2I underscores Rua Gold’s focus on expanding its marketing reach and driving greater visibility for its gold exploration and discovery efforts in New Zealand. This strategic move reflects the Company’s confidence in the value of its partnership with D2I.
### New Marketing Agreement with 2686362 Ontario Corporation dba CanaCom Group
In addition to amending existing contracts, Rua Gold has entered into a new Services Agreement with 2686362 Ontario Corporation dba CanaCom Group (“CanaCom Group”). Under this agreement, CanaCom Group will provide digital content, marketing, and media distribution services to Rua Gold over a 12-month period for a fee of C$80,000 plus applicable taxes.
#### Additional Insight:
The new marketing agreement with CanaCom Group showcases Rua Gold’s commitment to diversifying its marketing channels and leveraging digital platforms for enhanced outreach. By partnering with CanaCom Group, Rua Gold aims to strengthen its market presence and engage with a wider audience through innovative marketing strategies.
### About Rua Gold
As a new entrant to the gold mining space, Rua Gold specializes in gold exploration and discovery in New Zealand. The Company’s strategic acquisitions and partnerships position it as a key player in the region’s gold mining industry. Rua Gold’s focus on responsible and sustainable exploration, combined with its skilled team of professionals, underscores its dedication to maximizing value for stakeholders.
#### Additional Insight:
Rua Gold’s focus on responsible mining practices aligns with the growing emphasis on sustainability in the mining industry. By combining traditional prospecting methods with innovative technologies, Rua Gold demonstrates its commitment to optimizing exploration outcomes while prioritizing environmental stewardship and community engagement.
Overall, Rua Gold’s recent marketing contract amendments and new agreement signify the Company’s proactive approach to enhancing its marketing strategies and operational efficiency. These developments reflect Rua Gold’s commitment to driving long-term value and sustainable growth in the gold mining sector.
